I Built the Machines.
They Stood in Front of Them.
For nearly a decade, I was the campaign architect behind Tony Robbins and Dean Graziosi. I built the launches that moved markets. I created the systems that scaled to 9 figures. And I did it all while raising two kids as a single mum—no safety net, no backup plan.
I've guided billions in client revenue. I've also watched burnout destroy brilliant people. Almost including me.
So I learned to build differently. Systems that protect the team. Creative that compounds. Growth that doesn't require you to set yourself on fire.
Now I run creative strategy for clients doing $190M+ annually—and I teach the methodologies that make it sustainable.
The real flex? Still being in the game 15 years later with your sanity intact.